"Who's It For, What's It For?"Apr 14, 2020
The studio where I've been shooting my new Youtube live streams is only ten minutes from my house. Last fall, when it was still a half-hour drive to work, I would get on various podcast jags, including Seth Godin's "Akimbo," which made for some pretty tolerable commutes. And one of the things he would suggest, over and over, was that anybody making work for other people to consume be able to answer this pair of questions: "Who's it for?" And, "What's it for?"